Monthly Archives: October 2013

Ky B’s Rage: Budweiser Black Crown Edition

I figured since Todd has his “Word of Todd” segmented posts that I might as well come up with my own. Ky B’s Rage, a play on my name!, is going to be a forum about what’s bothering me. Kind of like what grinds Peter Griffin’s gears.

 

Last night during the Boston Red Sox clinching World Series game, this came on the TV:

http://www.youtube.com/watch?v=KyOclq6QT1g

 

Now, I understand that Budweiser is the biggest mass brewing brand in the US and possibly the world but, a few things about this ad made me rage.

1) No George Clooney voiceover.

Come on Bud, what’d we do to deserve this? If I’m going to sit through a 30 second commercial, especially one of a new brew you’re launching, at LEAST let me listen to George Clooney tell me about it! 

2) There’s no way that those people in this commercial would buy this.

Featured in this ad was a dance club or hip place for people to go on a Saturday night.  You’re gonna tell me that what they want to do is all order the same thing and it’s all going to be beer? The people in this ad would be more likely to have rail whiskey and rum rather than a new golden amber lager. If they WERE going to drink beer, they’d be those dude-bros you see out drinking Heineken.

3) You’re not a micro-brew.

I feel like this is trying to capitalize on the huge boom in craft beer over the past decade. It’ll probably sell cause it’s a sweet new black Budweiser bottle! But really, if you had the choice wouldn’t you rather pick up a sixer of a golden amber lager produced by some local people that just have a burning passion about beer? I know I would.

 

This has been the first edition of Ky B’s Rage. Check back to see what I rage about next.

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A Letter from The Stream

Hey everyone! For those that have seen me post on FB or Twitter or heard me talking about it, I do a weekly podcast with my friends Jeff Kistle and Todd Kortemeier called Stream of Unconsciousness or SoUC Radio for short. 

At the height of our success, we were averaging about 2,000 listeners on BlogTalkRadio every week. We had also upgraded our equipment, started to incorporate uStream while recording, and had begun to phase into posting shows on iTunes and Stitcher. 

Due to scheduling conflicts we went off the air for a few months but started back up again a few weeks ago! 

Prior to our hiatus, we used to format our show for 2 hours. One hour for sports, the other for movies/current box office/other pop culture discussions. Since we’ve been back we’ve slowly morphed more into three guys having a couple beers and having a weekly discussion about whatever we feel like. However, this format has lead to the 3 of us somewhat losing focus as the show progresses.. 

The goal of SoUC Radio, like others out there, is to gain listeners, have repeat listeners, and have some listener interaction of sorts. This is where you all come in.

If anyone has any suggestions or comments on what they’d like to hear 3 friends with amazing chemistry talk about, please let us know. You can:
– Email us at soucradio@gmail.com
– Follow us on Twitter @SoUCRadio, @WordOfTodd, @KyBrage, @JKistle
– Listen to some of our past shows: http://www.blogtalkradio.com/streamofunconsciousness
– Check out our blog: https://streamofunconsciousnessblog.wordpress.com/ 
(We haven’t posted on the blog since we’ve been back recording but we’re looking at further implementation.)

Thanks for taking the time to read this,
Kyle

P.S. Following us on Twitter gives you a better understanding of who we are!